7:30 am - 4:00 pm

Registration open

7:30 am - 8:15 am

Breakfast and Networking Hall Open

8:15 am - 8:30 am

Welcoming Remarks


Marc FortinPresident, Quebec, Retail Council of Canada


Marie GregoireMaster of Ceremonies, DTL Quebec

8:30 am - 9:10 am

Retail is Detail: The Era of Personalization

Delivering The Smart Last Mile for the world’s premier technology companies, Enjoy is elevating the customer experience by taking it one step further. Enjoy has created the next generation of retail – the mobile store – by delivering an on-the-go, personal, retail experience to customers for free that pairs the convenience of buying online with the confidence you get in a store, all in the comfort of your home. Ron Johnson joins us amid Enjoy's Canadian launch to share how his experiences with leading Apple Stores, Target and JC Penney created a clear vision that is winning customers coast-to-coast and across the pond.


Ron JohnsonCEO and Co-Founder, Enjoy


Carl BoutetRetail Advisor, Highline Beta

9:10 am - 9:50 am

Interactive, Connected, and Unexpected: A Role for Brick and Mortar

Where retailers were once racing to get online to master the art of ecommerce, many direct to consumer brands are now investing in brick-and-mortar to create experiences consumers cannot encounter online. As retail evolves brick-and-mortar has a new role as a showroom, a warehouse or even a place to hang out. Hear from retailers who are reevaluating the in-store experience and creating new opportunities to connect with their customers.


Charles De BrabantExecutive Director, Bensadoun School of Retail Management, McGill University


Catherine LaporteDivisional Vice-President, E-Commerce , Lowe's Canada


Thierry LopezQuebec Marketing & Corporate Affairs Manager, Best Buy Canada


Vincent TheriaultCo-founder and Co-CEO, Surmesur


Alexis LanternierExecutive vice president ecommerce , Walmart Canada

9:50 am - 9:55 am

Let’s Get Phygital
"Fast Five" Sponsor Highlight

Immersive experiences are a growing factor in the retail story. Yet many retailers lack the tools to measure customer response with same accuracy and speed as those made for eCommerce. Discover how retailers can collect and analyze the measurements from agile experimentation with A/B testing to maximize opportunities with the customer’s in-store experience.


Soodeh FarokhiFounder & Chief Technology Officer, C2RO

9:55 am - 10:25 am

Build a Marketing Tech Stack that Powers Consumer Experience

Join Frederick Lecoq as he provides a strategy to sort through the clutter by designing and implementing the right marketing tech stack to deliver on your customer experience objectives. Looking at five major trends, Frederick will help retailers of all sizes identify priorities and where to find compromise that fits the budget.


Frederick LecoqChief Marketing Officer, Sporting Life Group (Golf Town + Sporting Life)

10:25 am - 10:55 am

Networking Break

10:55 am - 11:25 am

Moving Forward with Impact

Explore the story of Montreal’s Matt & Nat, a company that is socially impactful while delivering products that continue to delight their customers. Sustainability and innovation go hand-in-hand with products ideated with special attention paid to material and quality which sets it apart in the eyes of their loyal and growing customer base.


Manny KohliPresident and CEO , Matt & Nat


Marc FortinPrésident, CCCD Québec , Conseil canadien du commerce de détail

11:25 am - 11:30 am

Personalization is easy. Winning the support of your CFO is not.
Les commanditaires « Fast Five »

Retailers are taking on new projects to keep up with customer expectations for a more personalized experience. In getting these projects off the ground, teams must prove to the Chief Financial Officer a solid business case including a rapid return on investment and continual growth and profitability. Randy McCoy, CFO of omNovos shares key details and preparations needed to present the business case to your Chief Financial Officer.


Randy McCoyChief Financial Officer, omNovos

11:30 am - 12:00 pm

The Shopping Experience Redefined

President and CEO of Maison Birks, Jean-Christophe Bedos joins us to discuss his approach to customer experience and personalization. He’ll explore how Maison Birks is redefining the jewellery shopping experience with enticing store concepts and new technologies.


Jean-Christophe BedosPresident et CEO, Maison Birks


Honorable Liza Frulla, C.P., C.M., O.Q.General Director ITHQ, Institut de tourisme et d’hôtellerie du Québec

12:00 pm - 1:10 pm

Lunch and Networking Break

12:10 pm - 12:30 pm

Retail POS Hardware: It’s Not Just a PINPad and Register Anymore

In this session we will look at the evolution of the retail Point-of-Sale (POS) and how it will continue to evolve in the future. We will discuss why the PINPad is more than just about payment acceptance, offering businesses the ability to capture customer information, make the checkout experience more efficient and increase ways to improve profitably.


David ChamussyVP Operations, Field Services, Moneris

12:30 pm - 12:50 pm

Building Personalized Digital Experiences
Lunch & Learn

Delivering a unique and innovative digital shopping experience is essential but can be challenging for brands and retailers because it requires technologies, data, processes, and resources that are not always well understood. Join us as we discuss how specific retailers have successfully implemented various personalization strategies to deliver unforgettable customer experiences.


Liliane MarounSales Director, Microsoft, Enterprise Commercial, Québec, Microsoft Canada


Dominic AllardDirector Information Systems, Mondou

1:10 pm - 1:20 pm

Voice of Retail: RCC Member Update

Our businesses have always faced opportunities and challenges, too often in a constantly evolving and changing market. Governments sometimes contribute in complicating or simplifying the task for all retailers. That's why the RCC has been founded and is still present. To support and accompany retailers to success. Our mission is to promote the interests of the various retail sectors through effective advocacy, communication and education activities. We will keep you informed on the hot issues we are searching through on your behalf.


Marc FortinPresident, Quebec, Retail Council of Canada


Jean-Francois BelleauDirector, Government Relations Quebec, Retail Council of Canada


Francis MaillyManager, Government Relations, Grocery Division, Retail Council of Canada

1:20 pm - 2:00 pm

The New Look of Loyalty

Loyalty is no longer held in a card holder but in the space where the customer and their unique needs are recognized. This panel discussion looks at key factors retailers are considering in designing the loyalty programs that enable them to build strong relationships with their customers that are mutually valuable.


Dr.Sylvain Charlebois Professor, Food Distribution and Policy, Dalhousie University


Sandrine BourletVice-President Procurement and Merchandising, SAQ


Alain TadrosVice-president, Marketing Québec, Metro


Marc-Antoine BovetCo-Founder & CEO, OatBox

2:00 pm - 2:05 pm

Connect. Accelerate. Succeed
"Fast Five" Sponsor Highlight

Innovation is omnipresent in our lives and the pressure to innovate in retail is even greater. Retailers feel overwhelmed by the multitude of solutions and intimidated by costs. Come and learn how to be fast, agile, creative and how to stay relevant for the next decade with CQIC, a collaboration hub aimed at improving the customer experience and at helping to implement innovative solutions for our retailers.


Stéphane DrouinGeneral Manager, CQIC

2:05 pm - 2:45 pm

Creating an Adaptive Culture

Is your team ready to ride the wave of change with you? Retail is notoriously known for switching gears quickly to adapt to consumer needs, trends and industry disruption. Retailers join us to share how they are fostering a culture that enables and encourages their teams to produce brand experiences their customers are looking for.


Alain DumasStrategic advisor , Retail Council of Canada


Nathalia Del Moral FleuryGeneral Manager, Yves Rocher Amérique du Nord


Mireille ThibodeauVice President, Fresh Procurement and Merchandising, Sobey's


Aurélie Daoust-LalandeVice President Strategy and Development , La Vie en Rose


Tanya IermieriDirectrice, Communications Mondiales, Groupe Aldo

2:50 pm - 3:20 pm

When Information is Personalized so is the Risk

As your business increases the use of personalized data the importance of protecting your assets, including your customers, becomes progressively more important. Join us for a panel discussion about how retailers can be proactive as they take a realistic look at the risks involved if you are not prepared.


Charles MorganPartner, Technology, McCarthy Tétrault LLP


Le Ha HangVice President, Enterprise Security, CGI


Carl BoutetConseiller spécial , Highline Beta

3:20 pm - 3:40 pm

Networking Break

3:40 pm - 4:10 pm

How Canadian Retailers Can Win with eCommerce

With a better understanding of the unique challenges facing retailers in traditional, brand, and pure eCommerce segments, retailers will learn about actionable insights to win in this space.


Jean-Philippe Gauthier Head of Platforms & Digital Marketing Transformation, Americas Platform Solutions & Innovations, Google Canada

4:10 pm - 4:40 pm

How Generation Z Will Shape Retail

No this is not another presentation on millennials! Let's talk about Generation Z and how it sees consumption and retail. How will this "back to basics" generation want our stores to evolve? And what will the impact be on retail trade here in Quebec?


Christian BourqueExecutive Vice President and Senior Partner , Leger

4:40 pm - 5:30 pm

Cocktail Networking Reception

5:30 pm - 6:15 pm

WOW Digital Awards by Leger
Les Molière du commerce de détail : Prix reconnaissance de l’excellence linguistique

6:15 pm - 7:00 pm

Cocktail Networking Reception